Ten Marketing Pitfalls
Posted on | March 31, 2009 | No Comments
If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here’s a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
The problem is you don’t realise you have fallen into one of these holes until someone points it out. Marketers tend to be stubborn and suffer from tunnel vision - hopefully these may help you kick a few bad habits…
1. Procrastination
Putting things off is a killer where this career this is concerned. You NEED a plan and some kind of time management system in place. Prioritize your tasks and keep lists of everything that needs doing. And no matter how much you don’t feel like doing something just get it out of the way and NEVER leave it untill the next day!
TIP: Use post-it notes. They are low-tech but work great
2. Striving for Perfection
You’ll likely never have a “perfect” website or product but you know what? It doesn’t matter! It’s important you get started as soon as you can and make your site “live”. You can tweak things as you go along and improvements WILL come later - but if you try to get everything “right” before you start then you’ll never start.
TIP: Update your site daily in little ways, it saves doing everything at once and the search-engines it too.
3. Wasting Money
This one is important. Especially if you don’t have money to burn! Don’t get caught up jumping from opportunity to opportunity or buying everything that lands in your inbox. You’ll be surprised how much you can get for free. Trust me - you don’t need half the stuff you see online. Try to control your emotions and think before you buy. Write a list of pros and cons, and make sure that the product or service is essential to YOU.
TIP: Look for reviews by people without a vested interest in the product and ask questions in forums.
4. Not Spending Enough
Unfortunately you have to spend a little. It won’t be much starting out, but you will need more as you grow. For a start you’ll need a domain, a host, an autoresponder - but these are pretty affordable these days. The bulk of your expenses will be on promotion, usually ezine ads or pay-per-click. If you’re paying someone to create your product or you’re buying resell rights then this is another expense (but you can start with free affiliate programs).
TIP: Keep your “Internet Income” separate and re-invest. You’ll be glad you did later.
5. Wrong Markets
This is a tricky one. If you are dead set on conquering a certain market you could end up on a long and expensive journey that is doomed to failure. Do some research first. A so-called “niche” market is a good find but only if this niche will spend money! Other markets, like Internet Marketing, are very busy BUT Internet Marketers spend money - and the drive to make money is a strong human emotion. There’s a lot of them around!
TIP: Find something that interests you and use a site like nichebot.com to see how many searches there are for that subject. High Traffic and Low Demand are your goal.
6. Lack of Growth
You must continuously grow yourself and expand your mind. Learning is essential. If you don’t you’ll be stuck with the same skills and ideas and you’ll never even notice when you are bogged down in complacency and routine.
TIP: Put some time away each day to read a few articles and browse some sites. Learning just one new idea a day can increase your potential rapidly.
7. Doing It Alone
You can do it alone but it is harder, and without support you are more likely to fail. It doesn’t have to be much. On-line forums, for example, are an amazing source of ideas and encouragement. And with other people, by forming Joint Ventures or starting your own affiliate program you can really leverage your efforts and do FAR MORE than you could ever do on your own.
TIP: Visit forums, messageboards and maillists. Lurk for a while until you’re ready.
8. Going For The Small Money
You aint ever gonna get rich selling $20 items. Seriously, include some higher priced goods and services in your marketing. You’ll get less sales, but more profits. You won’t know if they sell until you try! But don’t fall into the trap of selling any old thing because you get a high commission. Integrity is important, too.
TIP: High ticket sales work better with existing customers who you already have a relationship with. Try them as a back-end.
9. Separating Life and Work
One of the biggest pitfalls when working from home is the fact that life can enroach your activities - simply because you ARE at home. Try to separate the two and have fixed times when you work, and a set area to do it. Work doesn’t have to take over your life, but neither should you let life interfere with your work.
TIP: Use a spare room or a spare corner and ONLY use it for work.
10. Be Ambitious
You won’t know unless you try. Assume you can do *anything* - because you can! You may not be ready to do it yet, but don’t set up mental blocks in advance. You can create your own profitable items, sell them well, and have others selling them for you. You can operate a range of websites, even host seminars, or teach others. YOU CAN.
TIP: Recognise excuses for what they are. If you need help, invest in a good self-help book.
I hope identifying these pitfalls help you look at yourself differently. Contrary to popular belief internet marketing is not an instant path to riches, but it is an achievable one.
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Thanks to Stuart Reid who publishes Netpreneur News and maintains NetpreneurNow.com and it’s Members Site. To join at no cost and immediately gain access to a ton of valuable eBooks, Reports and Tools simply visit http://www.netpreneurnow.comMore articles: http://www.netpreneurnow.com/mini.shtml
Tags: internet marketing class > internet marketing consultant > internet marketing guide > internet marketing online > internet marketing strategy
Finding Ways to increase qualified web traffic
Posted on | November 20, 2008 | No Comments
In the competitive online marketplace, many business owners are realizing the true value of qualifying their web traffic. Ways to increase web traffic are always a hot topic, but if your traffic is not looking for your specific service or products, then what good will it do? A common idea found among entrepreneurs is more traffic the better, but is it? Actually, having traffic that turns away once the visitor lands on your site will harm your Google rankings. The top search engines focus on content that is their bread and butter. When a web surfer types a in “peanut butter cookie recipe” into Google, they expect to find a return of relevant websites that offer various peanut butter cookie recipes, not cookie sheets, store bought cookies, cookie cookbooks, and so on.
The key to finding ways to increase web traffic are definitely found in your keyword selection. The keyword is the word or phrase that you want your ads to display for when typed into a search engine. Having the right keyword, with the right ad and your visitor landing on your website on the page that deals with that keyword is the “recipe” for online success. How do you find good keywords and optimize your ads for them and your webpage. In this article the secret of the best keywords will be revealed.
It really doesn’t need to be said that you want keywords that are relevant to your business, yet have the least amount of competition. With that being said, it is amazing the number of competitors that line up for the same keywords over and over again. To be truly successful with your keywords, your goal should be to land on first page (top ten) or at the very least page two (top twenty). There is an effective method of finding and using the best keywords.
First of all, use a phrase rather than just one word. Nouns are better a choice as a rule. You need to pick a phrase that is deals directly with your goals, whether it be sales, info, signing up, whatever your purpose, make sure your phrase is specific. Also pick a phrase that works easily into a sentence. It is hard to optimize a web page with keywords that don’t make sense in sentences. The more specific and common sense your phrase is, the easier it is to implement.
Second, you need to optimize the web page itself. As a guide, your keyword should not be more than 5% of the web page script. Stay between 2 and 5% to be thorough in your optimization. Again, make sure you are relevant to what the phrase implies. As you choose phrases, use one phrase per web page as far as optimizing is concerned. If you want more phrases, make more pages. The more specific your page is to your phrase, the better. Content is king especially on this page, if your visitor does not see what was implied in the keyword, they will leave or “bounce”. This not only looses a potential customer or client, but it kills your search engine rankings.
Thirdly a focused ad will help you target the best visitors. Whether it be paid advertising or social media, a well written blurb that is focused on your keyword will help surfers decide if you have what they want. Don’t try and fool people into visiting your site. This is not a brick and mortar store and visitors will not window shop or be fascinated with your website. They will be irritated, leave and tank that search engine ranking.
All the effort that goes into a business and all the hopes and dreams make this subject so important. Using keywords or phrases are key to finding ways to increase your web traffic. Get the right person, looking for your service or product, on your website and you will find success. If you find this article helps, please visit our blog often where email marketing, optimization, business planning are discussed regularly.
Tags: Internet Marketing > Search Engine Optimization
Welcome to digital marketing!
Posted on | October 3, 2008 | No Comments
Welcome, this blog is designed to help others accomplish their marketing goals. Everyone is encouraged to share ideas, ask questions and more. The first discussion I will be posting will be a series on E-mail marketing. I will highlight the important steps needed to take before you begin an email campaign. Please bookmark this site and check in often for news and updates. Happy marketing and best of luck.